Transforming Digital Engagement & Brand Presence Across E-Commerce, Retail & OTT Ecosystems.
Assistant Marketing Manager & MBA graduate (BITS Pilani)
with 9+ years of experience leading omnichannel campaigns,CRM retention funnels and full-funnel digital strategy across Retail, DTH, and OTT platforms.
RETENTION & E-COMMERCE ACCELERATION
Deploying full-funnel automation journeys across WhatsApp, Email, SMS, and RCS (Netcore, Sinch) alongside Magento UI/UX and conversion rate optimization.
360° BRAND & INTEGRATED CAMPAIGNS
Leading high-impact ATL, BTL, digital, and OTT campaigns with agency collaboration, influencer activations, and data-driven creative direction.
Directed 360° digital marketing initiatives in partnership with leading agencies (Mindshare, Mullen Lintas, Social Beat). Spearheaded 50+ influencer campaigns yielding 9M+ views, integrated automated CRM retention workflows (WhatsApp, Email, RCS via Netcore & Sinch), and leveraged GA4 analytics to drive sustained customer acquisition.