Bridging creative brand storytelling with high-impact growth and retention engines.
Assistant Marketing Manager and MBA graduate from BITS Pilani (WILP) with 9+ years of extensive experience leading marketing initiatives across Retail, E-Commerce, DTH, OTT, and Real Estate sectors. I specialize in full-funnel digital strategy, automated CRM journeys (Netcore, Sinch), and integrated 360° campaigns that drive measurable customer acquisition and multi-crore revenue growth.
₹125 Cr
E-Commerce Revenue Scaled (from ₹6 Cr)
9M+ Views
Driven across Celebrity Influencer Campaigns
35% Uplift
In Online Sales via CRM Journeys
Architecting multi-channel automated retention journeys across WhatsApp, Email, SMS, and RCS using Netcore and Sinch to maximize customer lifetime value. Led Magento UI/UX optimization, conversion rate optimization (CRO), and A/B testing.
Spearheaded integrated ATL, BTL, digital, and OTT campaigns in close partnership with top media agencies including Mindshare, MullenLintas, and Social Beat. Managed 20+ high-engagement celebrity and influencer activations generating over 9M+ views.
Driving performance marketing funnels, GA4 campaign analytics, search optimization, and AI-assisted creative workflows to streamline production and maximize campaign ROAS.
Sun Direct DTH & Sun Direct GO
- Role: Assistant Marketing Manager
- Key Highlights:
- Spearheaded multi-channel subscriber acquisition and OTT brand marketing campaigns.
- Integrated AI-assisted creative workflows across media agencies and internal production teams.
- Unified reporting dashboards across sales, technology, and media partners.
- Period: Jan 2025 – Till date
GRT Jewellers
- Role: Lead – E-Commerce & Marketing
- Key Highlights:
- Scaled e-commerce revenue from ₹6 Cr to ₹125 Cr.
- Built automated omnichannel CRM journeys (WhatsApp, Email, SMS, RCS via Netcore & Sinch), boosting online sales by 35%.
- Managed 20+ celebrity influencer campaigns generating over 9M+ views and executed gamified campaigns delivering a 4x ROI.
- Period: Feb 2020 – Jan 2025
Casagrand
- Role: Digital Marketing & Growth
- Key Highlights:
- Managed high-intent lead generation funnels, paid search, and digital competitor positioning within real estate.
- Optimized ad spend efficiency across search and social performance channels.
- Period: Feb 2018 – Jan 2020
Fyndus
- Role: Digital Marketing Strategist / Specialist
- Key Highlights:
- Executed data-driven digital marketing campaigns, search engine optimization (SEO), and paid customer acquisition.
- Managed digital analytics, landing page performance, and multi-channel brand positioning.
- Period: Oct 2015 – Jan 2018
MBA in Digital Business
BITS Pilani (WILP)
Specialized in data-driven decision systems, digital business models, and strategic multi-channel marketing management.
Certified Marketer
Google Certified Digital Marketer
HubSpot Certified Digital Marketer
SEM Rush Certified Marketer
Best Performer Award
Awarded by the Chairman & Managing Directors for exceptional contribution in scaling e-commerce revenue and driving 35% online growth via retention automation.